Founder & Chief Marketing Strategist
In May of 1982 Ben Morris graduated from the University of Texas at Austin with a degree in Film Theory and Criticism. That summer, he joined Tom “TQ” Quarles and Cindy Carman to found MQ&C. Since then MQ&C has negotiated and managed almost a billion dollars of radio, TV, print, direct mail, outdoor, sports and digital ads for hundreds of clients of all sizes. Ben later became intrigued by psychographic segmentation and modeling, which he believed ad campaigns should be built around. In 2007 he brought “big data” files in-house, now used every day for everything from media buying and creative messaging to site selection, customer-lifetime value, and optimization of digital campaigns.
In 2009, MQ&C started applying their big data analytics to the millions of impressions even a modest digital campaign can deliver. The result was a proprietary bid strategy platform for campaigns by key word, geography, and bid-price. This approach was quickly and widely emulated.
Today, Ben is focused on better understanding and integrating all sources of traffic—offline and online—into a customer lifetime value feedback loop. He is especially excited about the ability to track customers originating offline to online purchases and vice versa, and the ability to change sales strategies over the phone, and landing pages in real time based on sub-second access to data points.
Chief Digital Marketing Strategist
Kevin Milani routinely delivers 100-300% improvement in first-year performance of digital marketing campaigns for his clients using paid search, remarketing, display, and Facebook.
Kevin measures his campaign performance using Impression Share, the measure of how often an advertiser’s ad appears in a search. Only 3% of all advertisers’ ads show up more than 70% of the time, and less than 0.3% of all advertisers show up more than 95% of the time. Kevin has successfully helped multiple clients achieve 95%+ Impression Share to dominate their respective categories.
Kevin integrates marketing theory and traditional direct response best-practices with digital marketing in the development of his cutting-edge programs. Over the past decade, Kevin has managed tens of millions of dollars in annual ad spend for clients across dozens of product and service categories, amassing over 40,000 hours of experience in digital marketing.
Prior to joining MQ&C, Kevin spent 10 years at Zoetics, a business and marketing think-tank providing advice to clients such as Philips Electronics, Kodak, AT&T, Kraft, General Mills and Time-Warner. Kevin has been featured in Fast Company.
Chief Operating Officer & Creative Strategist
Phil has a long track record of success in data-driven marketing businesses, focusing on data analysis, planning, and creative strategies. As a consultant serving the direct response marketing industry, he has worked in a variety of industries, including school supplies, personalized jewelry, pet supplies, allergy relief, and aging in the home. He works closely with the rest of the team to coordinate development of effective creative content across all channels.
Phil served in Arthur Andersen’s management information services division, building software systems for clients such as Pfizer and Becton-Dickinson.
Phil rose through the ranks at the Danbury Mint to become Vice President in a $350 million division, driving 200%+ sales growth. Along the way, he designed the Company’s first website, helped build the sports memorabilia category to $40 million in annual sales, and doubled sales in the jewelry category.
Phil has a BA in Economics from Princeton and an MBA from Harvard.
Chief Analytics Officer
Jarrod lives big data. As a nationally recognized expert in the Alteryx platform for very-large database management, he works with clients to develop easy-to-use app-based models. He has created custom demographic maps for real estate agents and programmed automated solutions for management reports. Many of his reports and analyses have been featured on nationally televised programs.
Jarrod works with over 40 terabytes of data to maintain one of the largest, most comprehensive national consumer files. At the annual Alteryx Inspire Conference in 2015, Jarrod took 1st place in the Alteryx Grand Prix, a competition of the best Alteryx users in the world. The following day Jarrod was inducted as an Alteryx ACE.
Jarrod graduated from Indiana University – Kelley School of Business with a degree in Real Estate Finance. Staying at the front of the technology curve has enabled Jarrod’s team to provide client insights at unprecedented speeds. Data that would take days or weeks to pull from a legacy system can be extracted directly from structured and unstructured sources in minutes or hours.
Ilaria Bonalumi integrates traditional media with innovative ideas, delivering media campaigns that deliver the best return for her clients. Her areas of expertise include network and cable TV, radio, print, billboards, mobile and banner ads.
A native of Milan, Italy, Ilaria moved to Texas in 1992. She has worked with national and international media and has expertise in buying media in the top-ranked Nielsen markets as well as small, unrated markets. Ilaria combines strong strategic and negotiating skills to deliver comprehensive media campaigns that are well targeted to the demographic and remarkably efficient.
During her advertising career, Ilaria has worked for international agencies such as Young & Rubicam and with a wide variety of clients, including Colgate Palmolive, Kraft General Food, Wendy’s and the Choctaw Casinos of Oklahoma. Ilaria took a brief hiatus from MQ&C to work as a Media Director for MOSAK.
Sales Optimization Strategist
An innovative and forward-thinking strategist with over 15 years of expertise, Dave focuses on sales funnel development and conversion optimization. He analyzes key business drivers, optimizing online advertising and conversion for maximum ROI and developing strategies to grow the bottom-line profits.
Dave achieves ground-breaking results by integrating multi-channel advertising campaigns (PPC, SEO, social, mobile, email) and sales strategies (lead gen, collateral, sales training) with complex multi-variate online conversion testing. One of Dave’s marquis clients is the largest online precious metals dealer. He also developed and launched a first-of-its-kind affiliate marketing program that led to staggering growth and brand awareness.
Dave has been a featured speaker at MECLABS® Email Optimization Summit and is MECLABS® Certified in landing page optimization, email optimization, lead generation optimization and display media optimization.
Digital Marketing & Analytics Specialist
Simon specializes in Google Shopping, Analytics and process automation. He started and registered his first business with the State of New York at the age of 15. In 1997 he fell in love with the internet as a business opportunity and immersed himself in ecommerce. In 1998 he moved to Texas, selling used merchandise on eBay, Amazon and various other channels (remember GeoCities?). In 2000 he built his e-commerce business in the highly competitive band merchandise niche before selling it in 2013.
Discovering that the talents he acquired along the way were rather uncommon, he has gone on to work on both ads and content for Perry Marshall & Associates as well as creating relationships with a number of other larger players in the digital marketing world to help manage ecommerce initiatives. Constantly learning new tricks to stay on top of his game (and because it’s fun and super cool) Simon looks for ways to make what he does even better. He prefers to stay out of the limelight and to create big results!
Digital Marketing Strategist
Burt’s ability to connect and understand people (creative side) along with his ability to break down processes and analyze data (logical side) provides unique capabilities to MQ&C and its clients. He strikes a powerful balance between the analytical and emotional, objective and subjective. Yes, Burt understands numbers, facts, data and proof, but he also understands human beings. Where others see only data, Burt sees stories, trends and movements.
Burt’s extensive marketing expertise includes PPC, conversion rate optimization, SEO, lead generation, direct marketing, email marketing, copywriting, business processes, project management and market research in both the B2C and B2B arenas.
His insightful understanding of human behavior and what gets people to take action (i.e. the psychology behind getting people in the front door of a business and getting those people to buy) really sets Burt apart from many other marketers both on and offline.
Traffic & Conversion Specialist
Keith has helped over 60 companies increase their revenues and profit margins using data-driven traffic and conversion strategies. His specialties include paid traffic, affiliate and joint venture marketing, conversion optimization, social media, creative and branding, copywriting, content marketing, SEO and overall digital marketing strategy.
Keith has over 15 years of direct response marketing experience and a bachelor’s degree in Marketing from Florida Atlantic University. Around 2003, Keith left his position as a Branch Manager at Enterprise Rent-a-Car to help create an online health and fitness business. What started with a simple eBook has grown to an eight-figure health company that is transforming lives all over the world.
As a Data Artisan at MQ&C, Stacy Wu is responsible for processing, analyzing, and visualizing the results from big data that lead to the insights that drive our marketing strategies. Prior to MQ&C, Stacy worked for Mattel and Bacardi Limited and performed data analysis for the Fisher Price, Barbie, Hot Wheels product, Dewar’s Whiskey and Grey Goose Vodka brands. Stacy holds an M.B.A. from Virginia Tech, and a B.S. in International Business from National Chengchi University in Taipei, Taiwan.
Stacy has extensive experience in compiling data from a variety of sources such as Google AdWords, Bing Ads, Google Analytics, Facebook, Yahoo Gemini and Google BigQuery. She applies her skill to cleaning and normalizing the data, and then analyzing it to develop effective solutions to improve marketing campaigns’ performance. Stacy’s range of analytical methods include qualitative, quantitative, time-studies, productivity, and geographic analysis – using tools like Alteryx, Tableau, and Microsoft Office.
Cynthia believes that successful teams are well organized and communicate well – not only with each other, but with their clients and strategic partners as well. With that objective in mind, she coordinates teams, prospects and clients. As Cynthia ensures that our clients are well cared for, she also helps the team remain calm, productive and stress free.
Having spent more than 20 years in and behind the scenes of the retail and catalog industries, Cyndi has gained a wealth of experience ranging from how a customer may perceive a product to how a call center might benefit from a different structure for incoming callers.
Linda Rae Sanchez
Linda has a talent for understanding her client’s business goals and translating them into targeted, action-oriented, integrated, measurable marketing and advertising solutions that drive results. Linda has local, regional and national experience, with a variety of categories including franchises, associations, non-profits, health care and education, as well as a diverse group of retailers that include homebuilders, automotive, food service and entertainment industries.
Linda brings a broad marketing perspective with her 20+ years of experience in sales and marketing, account management, creative strategy, media planning, website development, SEO and business development.
Susan establishes the foundation for long-term working relationships that benefit everyone. She ensures smooth transitions for MQ&C clients from initial contact to campaign setup to active campaign management.
An innovative and results-oriented marketing professional, Susan has an extensive track record of success in driving marketing and media strategies, account management, advertising and public relations for clients across diverse industries. Her strategic thinking, problem solving, communication and relationship-building skills make her a strong leader on a client team.
With over 25 years in advertising and marketing, Susan’s experience includes working in media sales, agency side – and even running her own advertising agency. As an advertising executive, she has strength in both traditional and digital advertising media and knows how to blend them together successfully.