LEADERSHIP
Ben Morris
Kristal Morris
Ben Morris
In 1982, before the internet, Ben founded MQ&C as a traditional advertising firm. When digital arrived on the scene, MQ&C brought “big data” files in house and started applying big data analytics to the millions of impressions even a modest digital campaign can deliver. The result was a proprietary bid strategy platform for campaigns by key word, geography, and bid price. Today, Ben focuses on better understanding and integrating all sources of traffic–offline and online–into a customer value feedback loop. This means understanding how customers rely on radio, TV, print, direct mail, outdoor, sports, and digital ads as they make their buying decisions. Ben uses his Film Theory and Criticism degree from the University of Texas at Austin to develop stories that resonate with target customers.Kristal Morris
After spending a few years as a make-up artist at Saks, outside sales at Xerox, and a stint in the marketing department of the San Antonio Spurs, Kristal Morris started her own company, Kristalytics, to provide data analytics and digital marketing services. The rapid growth and success of Kristalytics in the next decade allowed Kristal the opportunity to purchase a majority stake in MQ&C Advertising in 2015.
Today, as one of the two owners of MQ&C, Kristal serves as President. Her current areas of interest within MQ&C are daily operations, corporate culture, agency marketing, graphic design, and data analytics.
Over the last four years, Kristal has driven the initiative of establishing MQ&C as a completely virtual company able to function at the highest level without regard to geography. Her goal is to attract the very best talent and subject-matter-experts without requiring anyone to move or live somewhere because of their job. The result is a talented team that would never have come together with a “be-in-office-five-days-a week” mindset.
Taking over as President of a company that had existed since 1982 also gave Kristal a chance to change a very traditional corporate culture to a modern, positive, collaborative environment. This environment with a flat reporting chart encourages strong interaction, learning, and genuine friendships between all team members, regardless of tenure or title.
Kristal is married to agency co-founder, Ben Morris. They and their 5 year old son, Marsden, divide their time between Austin, Texas and Aspen, Colorado.
Outside of MQ&C, Kristal is the family’s lead on real estate investments and has a strong interest in interior design, hiking, biking, and spending time with her family.
Kristal Morris graduated from the University of Texas at San Antonio in 2001 with Bachelor of Business Administration in Marketing.
ACCOUNT SERVICE
Ilaria Bonalumi
Burt Campbell
Cynthia Carey
Phil Goodhart
Kevin Milani
Simon Orth
Keith Pares
Susan Seale
Heather Sneed
Stacy Wu
Ilaria Bonalumi
Ilaria Bonalumi integrates traditional media with innovative ideas, delivering media campaigns that deliver the best return for her clients. Her areas of expertise include network and cable TV, radio, print, billboards, mobile and banner ads.
A native of Milan, Italy, Ilaria moved to Texas in 1992. She has worked with national and international media and has expertise in buying media in the top-ranked Nielsen markets as well as small, unrated markets. Ilaria combines strong strategic and negotiating skills to deliver comprehensive media campaigns that are well targeted to the demographic and remarkably efficient.
During her advertising career, Ilaria has worked for international agencies such as Young & Rubicam and with a wide variety of clients, including Colgate Palmolive, Kraft General Food, Wendy’s and the Choctaw Casinos of Oklahoma. Ilaria took a brief hiatus from MQ&C to work as a Media Director for MOSAK.
Burt Campbell
Burt’s ability to connect and understand people (creative side) along with his ability to break down processes and analyze data (logical side) provides unique capabilities to MQ&C and its clients. He strikes a powerful balance between the analytical and emotional, objective and subjective. Yes, Burt understands numbers, facts, data and proof, but he also understands human beings. Where others see only data, Burt sees stories, trends and movements.
Burt’s extensive marketing expertise includes PPC, conversion rate optimization, SEO, lead generation, direct marketing, email marketing, copywriting, business processes, project management and market research in both the B2C and B2B arenas.
His insightful understanding of human behavior and what gets people to take action (i.e. the psychology behind getting people in the front door of a business and getting those people to buy) really sets Burt apart from many other marketers both on and offline.
Cynthia Carey
Cynthia believes that successful teams are well organized and communicate well – not only with each other, but with their clients and strategic partners as well. With that objective in mind, she coordinates teams, prospects and clients. As Cynthia ensures that our clients are well cared for, she also helps the team remain calm, productive and stress free.
Having spent more than 20 years in and behind the scenes of the retail and catalog industries, Cyndi has gained a wealth of experience ranging from how a customer may perceive a product to how a call center might benefit from a different structure for incoming callers.
Phil Goodhart
Phil has a long track record of success in data-driven marketing businesses, focusing on creative strategies and implementation. He stays on the leading edge of ad formats and maximizes their impact for machine learning capabilities. As a consultant to direct response marketing companies, he has worked in a variety of industries, including school supplies, personalized jewelry, pet supplies, allergy relief, and aging in the home. He works closely with the rest of the team to coordinate development of effective creative content across all channels.
Phil served in Arthur Andersen’s management information services division, building software systems for clients such as Pfizer and Becton-Dickinson.
Phil rose through the ranks at the Danbury Mint to become Vice President in a $350 million division, driving 200%+ sales growth. Along the way, he designed the Company’s first website, helped build the sports memorabilia category to $40 million in annual sales, and doubled sales in the jewelry category.
Phil has a BA in Economics from Princeton and an MBA from Harvard.
Kevin Milani
Kevin Milani routinely delivers 100-300% improvement in first-year performance of digital marketing campaigns for his clients using paid search, remarketing, display, and Facebook.
Kevin measures his campaign performance using Impression Share, the measure of how often an advertiser’s ad appears in a search. Only 3% of all advertisers’ ads show up more than 70% of the time, and less than 0.3% of all advertisers show up more than 95% of the time. Kevin has successfully helped multiple clients achieve 95%+ Impression Share to dominate their respective categories.
Kevin integrates marketing theory and traditional direct response best-practices with digital marketing in the development of his cutting-edge programs. Over the past decade, Kevin has managed tens of millions of dollars in annual ad spend for clients across dozens of product and service categories, amassing over 40,000 hours of experience in digital marketing.
Prior to joining MQ&C, Kevin spent 10 years at Zoetics, a business and marketing think-tank providing advice to clients such as Philips Electronics, Kodak, AT&T, Kraft, General Mills and Time-Warner. Kevin has been featured in Fast Company.
Simon Orth
Simon specializes in Google Shopping, Analytics and process automation. He started and registered his first business with the State of New York at the age of 15. In 1997 he fell in love with the internet as a business opportunity and immersed himself in ecommerce. In 1998 he moved to Texas, selling used merchandise on eBay, Amazon and various other channels (remember GeoCities?). In 2000 he built his e-commerce business in the highly competitive band merchandise niche before selling it in 2013.
Discovering that the talents he acquired along the way were rather uncommon, he has gone on to work on both ads and content for Perry Marshall & Associates as well as creating relationships with a number of other larger players in the digital marketing world to help manage ecommerce initiatives. Constantly learning new tricks to stay on top of his game (and because it’s fun and super cool) Simon looks for ways to make what he does even better. He prefers to stay out of the limelight and to create big results!
Keith Pares
Keith is an AdSkills certified media buyer who also worked for Google providing support to Google Adds advertisers. This included providing campaign optimization solutions, while building and managing campaigns for a variety of businesses across multiple verticals including hospitality, e-commerce, and health.
Keith has extensive experience in traditional marketing and sales in both B2B and B2C environments. He earned a diploma in graphic design before transitioning to digital advertising. Keith excels in integrating traditional marketing with digital advertising and media buying.
In addition to his love of all things related to marketing and digital advertising, Keith also enjoys both listening to and playing music. An avid guitar player and collector, he always has his eyes open for a new piece of gear and his ears open for the eternal pursuit of the perfect tone.
Susan Seale
Susan establishes the foundation for long-term working relationships that benefit everyone. She ensures smooth transitions for MQ&C clients from initial contact to campaign setup to active campaign management.
An innovative and results-oriented marketing professional, Susan has an extensive track record of success in driving marketing and media strategies, account management, advertising and public relations for clients across diverse industries. Her strategic thinking, problem solving, communication and relationship-building skills make her a strong leader on a client team.
With over 25 years in advertising and marketing, Susan’s experience includes working in media sales, agency side – and even running her own advertising agency. As an advertising executive, she has strength in both traditional and digital advertising media and knows how to blend them together successfully.
Heather Sneed
Prior to joining MQ&C, Heather co-owned the company Content Divas, a content marketing agency.
Heather’s management style is to think like a business owner because she’s been one for the better part of 10+ years. She has worked directly with entrepreneurs, Amazon sellers, local businesses, agencies, digital businesses, and organizations – to create significant and sustainable growth by increasing revenue, lead acquisition, conversions and consumer engagement.
Heather possesses strong skills across all areas of digital marketing, but she’s especially experienced with understanding Google’s algorithms as they relate to consumer intent and market segmentation. She is not only able to find your market segments and identify exactly what your target audience is searching for, but also how they are searching, the intent behind why they are searching and what Google thinks they are searching for.
This “superpower” in intentional market research and segmentation has allowed Heather to create intention-based marketing strategies that are effective for Google Ads, programmatic advertising, Amazon listings, natural search, sales funnels, website content, blogs, and more.
Heather’s hobbies include attending college classes at Bellevue College in the Seattle area and riding dirt bikes with her family.
Stacy Wu
As a Data Artisan at MQ&C, Stacy Wu is responsible for processing, analyzing, and visualizing the results from big data that lead to the insights that drive our marketing strategies. Prior to MQ&C, Stacy worked for Mattel and Bacardi Limited and performed data analysis for the Fisher Price, Barbie, Hot Wheels product, Dewar’s Whiskey and Grey Goose Vodka brands. Stacy holds an M.B.A. from Virginia Tech, and a B.S. in International Business from National Chengchi University in Taipei, Taiwan.
Stacy has extensive experience in compiling data from a variety of sources such as Google AdWords, Bing Ads, Google Analytics, Facebook, Yahoo Gemini and Google BigQuery. She applies her skill to cleaning and normalizing the data, and then analyzing it to develop effective solutions to improve marketing campaigns’ performance. Stacy’s range of analytical methods include qualitative, quantitative, time-studies, productivity, and geographic analysis – using tools like Alteryx, Tableau, and Microsoft Office.