Background: A regional homebuilder learned that their previous advertising agency was not doing a post-buy analysis of their local spot TV buys to ensure that the rating points, impressions, reach and frequency were actually being delivered.

Action: Our audit revealed over $1 million of shortfall value between the projected ratings from the TV stations and their actual delivery.

Outcome: Although make-good weight for under-delivery of a broadcast TV schedule is usually negotiated in advance of the spots airing, MQ&C recovered 92+% of that weight that should have been due the client as part of our schedules the following year.  On a $5 million dollar buy, this created over $1 million of additional value that would otherwise have been lost