Background: A retailer of health supplements had been averaging about $150k/month in sales for its first 2 ½ years, with the help of several big-name ad agencies. We were hired to expand sales beyond Google AdWords.
Action: We split-tested separate landing pages for Display campaigns until we had reached a level of solid profitability with Display traffic. We then scaled up the campaigns and saw a 3X increase in gross revenue beyond what could be measured with conversion tracking alone. Having proven ourselves with Display, we took over the AdWords campaigns and reached 100% impression share across all the keywords that were driving or assisting sales.
Outcome: Sales spiked to $600k+ in the first month and to $1 million+ within six months. Due to tremendous growth, the marketing budget was scaled back while the client purchased a new warehouse.